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About The Role

Role Purpose

The Brand Executive will be a key role in the day to day delivery and execution of marketing campaigns across all channels, helping to also ensure that the brand is brought to life across the customer facing digital platforms.

This role will assist in making sure the brand and tone of voice guidelines are executed across all channels /platforms and will help in the identification and delivery of customer journey improvements across all Coral digital products.

Key Responsibilities

  • Work with internal and external departments and suppliers as the day to day contact on the delivery of the customer experience improvement programme
  • Act as a key point of contact in escalation and resolution of questions around functionality / requirements and priorities regarding the customer experience improvement roadmap
  • Establish & maintain a programme of testing of key customer experience journeys across all digital platforms on a weekly basis, highlighting any issues / concerns found to the relevant internal departments
  • Work with the product teams to ensure all new customer experience related developments meet the business requirements and ensure sign off by the Head of Brand where appropriate
  • Work closely with the Customer Experience Manager to ensure that the customer journey around Download the App is optimised in line with meeting one of Coral key strategic goals
  • Coordinating mobile marketing requirements internally with the product development and design teams, to ensure all products development have the required marketing support
  • Track key competitor customer journeys across a range of gaming rated apps and look into other industries to see if any best practice customer journeys can be adopted by Coral
  • Work with the Customer Experience Manager & SEO teams to make sure our ASO strategy is executed through our iOS & Android apps
  • Work with the BI teams to ensure that any customer journey improvements are effectively reported on to ensure that KPI’s are moving in the right direction as a result of the changes implemented
  • Work closely with the Coral Brand Manager to ensure that all marketing materials on our iOS & Android portals are on brand and updated in line with the overall Coral Sports & Casino campaign plan, keeping within the compliance and legal framework at all times
  • Work with the Head of Brand in the delivery of new above the line media campaigns across TV / Radio etc
  • Act as the day to day contact with the creative teams and wider marketing teams to ensure that any new promotions / marketing activity have the relevant creative assets which are on brand
  • Act as the first point of contact for the wider business in relation to the ongoing brand embedding programme into the wider business to any questions about the Coral Brand, ensuring that all questions are answered in a timely fashion

Qualifications and Educational Requirements

  • Business / Marketing related degree preferred
Specialist Skills and Experience Required
  • Experience in a marketing / customer experience role in a consumer facing digital business
  • Excellent communication skills: written, verbal and interpersonal
  • Ability to work in self-directed, fast-paced, result-oriented environment & to meet deadlines
  • Highly organised individual with the ability to manage multiple tasks at once
  • Good analytical skills with the ability to analyse data and make recommendations
  • High level of numeracy and analytical capability
  • Experience within iGaming