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About The Role
 Role Purpose    

The Customer Profiling Executive will contribute to achieving  Trading financial targets, profiling customers using agreed process to maximize performance as measured by KPI’s for  Actives/ Turnover and Revenue

This role will assess activity both real time and retrospectively using effective Bet Notes to support quality of Stake Factor decisions

Requirement to meet SLA’s as set by Head of Customer Profiling/ Customer Profiling Manager for actions/ email responses to other Trading functions

Key Responsibilities

  • Profile customers using agreed Customer Grades
  • Add insight to customers/ bets using effective Bet Notes both real time and retrospective
  • Use IMS to identify significant Deposits and communicate as required
  • Highlight to appropriate Teamsirregular customer activity driven by pricing/integrity issues
  • Respond / escalate Integrity matters using ESSA Portal
  • Engage with Trading Supportto Identify / follow up on Event Escalations including management of Palpable Error activity
  • Use scheduled reporting to profile Customers
  • Action/ escalate Customers hitting Max Bets
  • Create and distribute end of day summary of significant Customers
  • Add Bet Notes to support internal Governance procedures
  • Maintain relationship with Trading Teams using Phone/ Hangouts/ Emails
  • Collaboration with other functions where crossover ( Fraud/ CS/ Marketing)
  • Execute review andStake Factor changes for International Customers
  • Ensure all activity meets Compliance requirements
Specialist Skills and Experience Required
  • Understanding of Liability and levels of Exposure in Digital Sportsbook
  • Numerate and able to apply in work place
  • Minimum 2 Years in a Digital Sportsbook environment
  • Understanding of Liability and levels of Exposure in Digital Sportsbook
  • Intermediate Level Excel