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About The Role
Role Purpose

This role will be responsible for improving the brand websites conversion rates Key Performance Indicators (KPI) by planning and conducting online A/B tests, analysing results and applying the findings on the website. In addition the conversion manager is accountable to find conversion failures within the online player journeys and making sure the Research & Development and Product teams fixing them.  On top, the conversion manager is also responsible to stay up to date with recent technology and best practices related to website conversion science.

Key Responsibilities

  • Responsible for examining, measuring and setting-up baselines for key site performance metrics (conversion rate standards, cart abandonment rates, form completion rates, etc.) of current pages, site functionalities and cashier and checkout paths, used to measure improvement and progress over time.
  • Taking part in proactively researching, initiating and developing site conversion breakdowns and opportunities in order to improve web conversion rates from user visit and until first deposit. In addition the conversion manager will be responsible for improving the conversion rates of first deposit to second, third deposits and onwards by optimizing the Customer Retention Management journeys.
  • Actively investigate and test known or suspected issues from outside sources, including voice of customer data, shopper notes, call centre feedback, bug reports, site outages, research and internal observations of customers’ behaviours.
  • Organise and prepare conversion tests together with creative, IT and product owners (test specifications, layout, code, tracking implementation, etc.) including A/B tests and complex tests by using conversion optimisation tools.
  • Developing and testing new, alternate approaches, other technologies, or deep dive investigations to find potential purchase success rate improvement opportunities.
  • Take part in keeping the organization updated on site conversion plan, execution and outcome of the work including preparing conversion reports and presentations for the wider organisation.
  • Developing a site conversion plan by site sections (such as cashier and checkout paths) and managing the work effort and communicating key findings and progress back to the executive management team.
Specialist Skills and Experience Required
  • Good knowledge in one or more of the conversion testing tools (Optimizely, VWO, Maxymiser, Adobe Target)
  • Strong analytical skills
  • Experience in dealing with and implementing tracking pixels and cookies
  • Basic understanding of HTML and CSS -an advantage
  • Experience in a product management related roles -an advantage
  • Cross platform and device conversion testing experience (desktop, mobile, native apps)
  • Experience with online gambling (casino, sports, poker)-an advantage
  • Experience in testing big marketing campaigns and ad partnerships with a 6 digit monthly spend
  • Analytical skills and problem solver oriented person