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About The Role
Role Purpose    

The Senior SEO Sports Manager will be responsible for the overall ranking performance of our Sportsbook keywords across Ladbrokes, Coral and Gala, as well driving profitable growth from the broad range of Sportsbook keywords across the betting industry.

The Senior SEO Sports Manager will be accountable for co-ordinating the overall strategy around Sportsbook organic search from technology development, content/outreach and earned media with a view of setting Ladbrokes Coral as a market leader in SEO.

Key Responsibilities

  • Responsible for implementing best SEO practices across all our Sportsbook site domains to ensure we have optimal performance to rank in top three rankings across the highest volume Sportsbook keywords
  • Ensure best SEO practices across our Sportsbook sites by utilizing tools such as Google Analytics, Pi Data Metrics, Google Search Console, Linkdex, Moz, Majestic, Screaming Frog and others, in order to monitor and influence a range of high volume Sportsbook keywords
  • Shaping and executing our Sportsbook SEO strategy to solve complex SEO problems that can have a material difference to our commercial performance to ensure we strive for the best possible organic search performance
  • Work closely with the Head of SEO and the Senior Gaming SEO Manager to ensure all areas of SEO are co-ordinating efficiently throughout the overall SEO strategy
  • Accountable for demonstrating the ROI of investment in Sportsbook SEO campaigns by developing a range of reports showing the contribution of SEO to new customer metrics
  • Accountable for driving the technical recommendations created from the Technical Manager’s audits and ensuring these are implemented in timely and efficient manner
  • Carry out competitor analysis across a range of Sportsbook providers to understand where the sites sit within their competitor sets and identify threats and opportunities
  • Responsible for trouble-shooting small and large Sportsbook site issues and fixing them directly or managing projects to fix them through other teams
  • Accountable for designing and conducting rigorous A/B experiments on the effectiveness and efficiency of different SEO actions that will inform long term strategy
  • Responsible for creation our weekly and quarterly performance review for Sportsbook sites and running cause and effect analysis to derive action plans
  • Responsible for partnering with teams outside of the SEO department with a view of educating multiple stakeholders to implement SEO best practices
  • Understanding the search engine algorithms and develop, test, share and implement new / updated tactics to the team and within campaign plans
Specialist Skills and Experience Required
  • Strong understanding of SEO analytics - ability to actively monitor and share results and insights from weekly BAU and ad hoc reports
  • Is an expert in SEO - so that key insights can be provided to Senior Management.
  • Strong commercial and business awareness
  • Analytical and technical mind
  • Good communicator
  • Self-starter and proactive
  • Strong relationship management, problem solving, implementation and organisational skills
  • Ability to cope in a fast-paced and commercially focused environment
Additional Information