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About The Role

Role Purpose    

The Gaming Brands Slots and Operations Manager will be responsible for managing the slots and games roadmap and content across Gaming Brands. The role will act as the key point of contact in assisting Brand, Marketing, Customer service and VIP teams, ensuring they have the correct guidance, knowledge and insight to be able to promote key games to the appropriate customer base in line with the broader strategy.

The role is responsible for creating and adjusting as required, a games delivery roadmap contributing to the long term strategy as designed by the Head of Gaming Operations. To ensure that releases do not clash or cannibalise performance and oversee all activity relating to Slots and Games releases. The role will include all day-to-day gaming operations, to help achieve c£175m p.a. of gaming revenue from the Gaming Brands, including driving c£20m of revenue from new content.

More specifically the role will be responsible managing an innovative and revenue generating roadmap for delivering a market leading product mix ensuring the best third party and exclusive content is delivered in a timely manner whilst keeping a sense of brand identity to differentiate the various sites. The slots and games manager will deliver key KPI targets such as actives and turnover, whilst successfully delivering approximately 250 game title releases per year including a number of key exclusive titles.

Key Responsibilities

  • Driving revenue growth and accountable for achieving Turnover, GGR, NGR and Actives targets through optimising slots & games lobby (game mix), new product launches and website management
  • Drive a fact-driven approach to optimise casino content positioning and hierarchy across all gaming websites and apps, both for new releases and existing content, or to leverage/enhance commercial negotiations with suppliers
  • Working closely with the Brand and Marketing teams to ensure successful promotion of key game releases and networked game promotions, avoiding cannibalisation of existing content and suitable, targeted offers and content to the right audience  
  • Communication of game releases and removals to customer service and VIP teams – migrating or suggesting new content to high rollers, to suitable or related games as a retention tactic
  • Regular reviews of supplier and competitor roadmaps and content to ensure that we remain market leading in terms of our games offering.
  • Relationship building with account managers from key  game providers to ensure positive communication channels, prompt resolution of issues, exclusive promotional content and ability to leverage where needed
  • Liaising with third party account managers to obtain key information on developments, new games, issue resolutions and promotional activity in a timely manner, relaying information internally
  • Support Brand VIP team by providing products to ensure maximum retention and acquisition
  • Responsible for delivering innovative and new ideas, and steering on content/theme in the concept, development and sign-off stages of exclusive content
  • Instructing Games Delivery teams on content prioritisation, games testing, game icons, and rejection/approval of game defects based on risk/severity/impact, chasing internally and externally to resolve any blockers
  • Concept of, and submitting development requests required internally, of Playtech or of third parties
  • Monitoring and reviewing gaming products across all channels to ensure the best possible customer experience, spend per head and revenue optimisation
  • Manage the casino and gaming product offer through the Playtech IMS and Portal/CMS systems
  • Monitor new game launches in line with the gaming roadmap and compile reports to present on, and assist in the analysis of these campaigns and steer future plans
  • Being knowledgeable and conversant in key trends, challenges and risks across the wider Gaming industry,  acting as a primary contact for VIP, Gaming and Marketing queries
  • Adeptly research and monitor competitive products within and outside of the industry
  • Monitoring game and customer performance across all delegated brands for the prompt identification of fraudulent/erroneous pay outs and activities that may pose a continued risk to the business, as well as actions in the identification, resolution and prevention of said instances.  
  • Monitoring, adjusting and maintaining game stake limits across the site to prevent any unacceptable risks in line with site strategies, and (Where appropriate) to maximise returns – including performing risk management in relation to Jackpot wins.
  • Conducting and maintaining thorough competitor analysis (product/promotions/marketing activity) and recommending/ suggesting areas for improvement in order to ensure we continue to offer a market leading product
  • Sole point of contact for operational issues relating to Gaming brands, or any cross brand Game related issues with Compliance and complaint teams – providing supportive evidence, knowledge and insight into any IBAS/Ombudsman/legal issues, exceeding SLAs to contribute to a best in industry perception
  • Management of bonuses, creating bonus schemes and reviewing performance using the ROI model
Specialist Skills and Experience Required
  • Previous Knowledge of interactive Games and Games suppliers
  • Excellent knowledge of the online gaming industry and competitor products
  • Meticulous with good attention to detail
  • Analytical, observant and able to derive insight and solutions
  • Excellent communicator on all levels
  • Experience of leading and optimising a team
  • Confident in working on their own and as part of a team
  • Previous experience of using IMS and Virtue Fusion tools or equivalent
  • Good working knowledge of JIRA and associated processes
  • Strong Microsoft Excel and Word skills
  • Ability to prioritise, to work under pressure and to tight deadlines