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About The Role


The Motion Graphics Designer (Senior) is responsible for the creation of first class marketing animation and video production for online & offline marketing channels for the Ladbrokes Coral brands. The Motion Graphics Designer (Senior) will be an integral part of a team of specialist highly skilled Digital Designers who are tasked with producing engaging & effective on brand visual communications for customers both internal and external. Predominately producing TV, video and animation design output the Motion Graphics Designer must foster strong working relationships with Brand stakeholders in order to deliver market leading campaign ideation and effective design production.

The senior role requirements and responsibilities involve liaising with various brand /advertising /marketing stakeholders, setting up the team output to channel or media specifications and delivery to stations where required. Particular focus on mentoring and assisting junior team members in their day to day development, brand governance and vigilance to ensure consistency across all marketing materials.    

The Motion Graphics Designer (Senior) works in the Studio Team and reports to the Studio Manager.

  • Responsible for the production of high quality animation, video and motion design work for all Ladbrokes Coral online marketing activities to ensure the delivery of world class visual communications within the gaming sector.
  • Responsible for the creation and delivery of strong and dynamic content from conception through to final production. This will involve researching, brainstorming and creating concepts in collaboration with the design, editorial and web content teams and relevant clients/ stakeholders, working from an initial brief to final sign off.
  • Ability to be highly communicative in face to face meetings and throughout ideation processes to ensure the brief is met.
  • Work closely with Brand, Gaming, Marketing, Product, VIP, and other internal teams and various third parties to develop concepts and ideas that deliver the high quality customer experiences on brand product websites and in media related marketing communications.
  • Contribute to department and work related meetings as required to best perform the role and to achieve open channels of constructive communication in areas of ideation and strategy.
  • Quality check and proof all personal design and production output to ensure completed work is error-free, meets the brief, and achieves the desired design standards and brand guidelines. Assist with proofing the design production of the junior members of the team.
  • Ensure work produced is consistent with the creative direction and brand guidelines defined by the Director of Creative.
  • Ensure all Motion / Animation & Video work is optimized for best practice.
  • Act as a mentor and support the more junior members of the design team by sharing advice, assistance and encouragement.
  • Review all Motion Graphics design requests to the team ensuring briefing forms are adequately completed as per the agreed criteria, and ensuring high standards of work throughout all the team's deliverables, with all due dates are met and tasks prioritized in line with business requirements.
  • Maintain strong working relationships with team members, creative studio teams in other locations and stakeholders in establishing good, effective communication levels required to provide effective design advice and guidance to clients.
  • Review and proof (Inc. sign off) all animated and video related deliverables to ensure all content is complying with Brand guidelines and regulatory frameworks including CAP
  • Effectively collaborate and support the Motion Graphics Design Team Leader, Creative Studio Manager & Production Team to plan and schedule resources based on availability & suitability for optimum production.
  • Consult and advise on all projects across the business where Motion/animation/video input is required, and liaising with third parties when necessary to ensure all materials are executed to high quality and on brand.
  • Provide feedback and recommendations to assist the Motion Graphics Design Team Leader to obtain sign off from/for business.
  • Implementing best practice Motion Graphics/ Animation methodology and process throughout the team to ensure the delivery of design consistency and customer centricity
  • Responsible for the upkeep and evolution of the visual elements of all brand communications.
  • Maintain full awareness and understanding of appropriate legislation for relevant channels and ensure all activity is approved by Compliance and Legal team(s); ensure that all materials are consistent with License conditions and code(s) of practice; ensure all staff are trained and familiar with Responsible Gambling requirements and knowledge is consistently and effectively updated
  • Proactively research industries, market trends and competitor reports to have a full understanding of competitors and other markets to be able to make suggestions for new ideas, technology and thought methods.
  • Maintain a relevant and current skillset by keeping abreast of new technique, technology and design trends and undertaking regular reviews & training courses to advance capabilities and provide up to date expertise to the business.
Qualifications and Educational Requirements
  • Must possess a High School Diploma, Vocational Diploma / Short Course Certificate, Bachelor’s Degree, any field.
Specialist Skills and Experience Required
  • Strong experience working in a Post Production studio or Animation team at senior level.
  • University-level education in design, animation or equivalent work experience.
  • Expert level of knowledge of animation, video, motion graphic production & editing techniques including post production, sound, lighting, rigging and rendering.
  • Master of 3d animation software (4d Cinema, 3D Studio Max, After Effects or similar), able to produce production-ready assets for TV.
  • Flash animation, video editing, motion graphics knowledge (after effects), sound editing.
  • Ability to create simple, effective, engaging web graphics.
  • Good stakeholder management experience
  • Strong understanding of Brand guidelines & design principles for offline and online media
  • Strong communications skills (written, verbal and presentational)
  • Strong organizational and project management skills
  • Ability to develop strong working relationships with internal and third party service providers
  • Previous track record of creating innovative video experiences.