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About The Role
Role Purpose

The Affiliate Manager manages a portfolio of affiliates’ accounts and is a point of contact for its affiliates. The Affiliate Manager is responsible for expanding and optimizing the affiliate portfolio on an ongoing basis by recruiting new affiliates while maintaining and deepening partnership with existing affiliates. 

They will also be providing weekly and monthly analysis reports for senior management, showing his/her progression towards monthly targets that were set.

Key Responsibilities
Accountable for executing the strategy setting for individual portfolio of affiliates as well as implementing set by Head of Marketing 
Responsible for meeting monthly targets of First Time Deposits (FTDs) and Net Gaming Revenue (NGR) that were set by the Head of Marketing together with Senior Affiliate Manager 
Responsible for the constant volume growth of the portfolio and its profitability by identifying and reaching out to new potential affiliates with the aim of recruiting them to the Ladbrokes Coral Affiliates Programme while negotiating new profitable agreements.
Accountable for the daily management and maintenance of on-going campaigns, ensuring all promotional materials presented to target audience are compliant, appropriate and competitive at all times
Track Fraud and Non-Compliance, and execute correction plans
Work in synergy with other Digital Teams (PPC, Social etc) and Business Intelligence Team to better understand campaign performances and identify new opportunities to increase efficiency in order to ultimately drive higher portfolio’s performance and ensure monthly targets are met. Share best practice
Anticipate new industry trends, analyse past results and creative communications with the goal of enriching the affiliate portfolio and attracting new affiliates
Keep lines of communication with affiliates open and ensuring all affiliates are up to date with regards to new products and any programme enhancements or changes
Plan and ensure all affiliate marketing activities adhere to budgeted costs and forecasted targets requirements
Manage affiliates’ activity within the account including: communication of key messages; creating solutions through real-time placement and evaluation; ensuring campaigns and any other activity in the account are consistent with both Ladbrokes Coral’s brand values and campaign’s messages
Responsible for delivering daily, weekly, and monthly reports on all activities to key stakeholders in order to communicate existing campaign’s performance and recommended improvements
Ensure optimal Return on Investment (ROI) of Ladbrokes Coral affiliate programme by regularly monitoring revenue output from each affiliate
Maintain full awareness and being up to date with any change in legislation and best practices for affiliate marketing by using various affiliate forums
Ensure all affiliates media activity is approved by the company’s compliance team
 
Qualifications and Educational Requirements

No specific requirements but successful candidate likely to have university level education and/or equivalent vocational training

Specialist Skills and Experience Required

Can differentiate between Non-Compliant & Compliant Affiliate
Can differentiate between Profitable and Non-Profitable Affiliate
Significant hands-on and strategic online sports or gaming experience
Results orientated individual with focus on successful delivery, agility and self-control
Proven analytical capabilities and understanding of BI and data analytics
Strong understanding of digital advertising legislation and codes of practice
Strategic thinker with good problem-solving and project-management skills
Track record of working internationally – preferred
Genuine ability to cope with ambiguity and constant change
At least 12 months:
Working knowledge of Excel with capacity to utilize basic formulas and filters, analyse tables and graphs
Service oriented sales savvy with excellent relationship management skills
Previous experience in managing clients’ account while leading their strategy and growth
Ability to work with strict deadlines and under pressure
Proven ability to work independently
Ability to work in a fast-paced, collaborative and dynamic environment
Excellent verbal and written communication skills