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About The Role
Role Purpose

The Media Buying Executive works in close alignment with external media agencies and in charge of all promotional activity with a focus on mobile. The Media Buying Executive is in charge of all promotional activity designed for delivery to cell phones, smart phones and other handheld devices. The Media Buying Executive responsibility is campaigns for native, hybrid, wrapped and html5 applications. A key responsibility is ensuring that best practices are adhered to and that brand guidelines are maintained throughout. 

Key Responsibilities

Accountable for setting up mobile campaigns as part of the mobile media channel as well as implementing department strategy set by Head of Marketing Performance (Sports Brands)
Responsible to deliver  mobile campaign initiatives around payday cycles and events which will be driven through the mobile display and social media mobile channels, with the view of acquiring high numbers of First Time Depositors (FTDs) at the lowest possible Cost Per-Acquisition (CPA) rates
Analysing the performance of mobile campaigns and identifying opportunities in order to hit and exceed targets set by the Head of Media Buying
Track Fraud and Non-Compliance, and execute correction plans 
Coordinate activities with in-house performance marketing team and agencies to ensure maximum alignment between company’s mobile campaigns, internal activities and external entities
Implement A/B testing on a range of mobile campaigns in order to ensure yielding the optimal NGR metrics from campaign’s budget spent
Support the Performance Marketing department with regular competitors’ analysis (within industry and outside of it) in order to provide insights into industry’s benchmark and new possible initiatives the company can implement to maximise FTDs and NGRs
Ensuring mobile campaign tracking is implemented correctly so advertising budget spent can be efficiently measured and reported back to the relevant stakeholders
Produce reports of FTDs and NGRs in of the personal portfolio and present findings and recommendations from the analysis on a weekly/monthly basis to the Mobile Media Team Leader in order to improve performance of the mobile media buy channel
Manage, test and optimise mobile media campaigns together to increase company’s presence in mobile media advertising to attract more possible players
Booking mobile advertising spots, pages, internet banners and broadcast adverts; producing reports and presenting findings and recommendations on a weekly and monthly basis in order to monitor individual’s progress towards FTDs and NGR targets
Ensuring that the mobile adverts run accurately so that the desired media message is seen and heard by targeted audience

Qualifications and Educational Requirements

Bachelor’s Degree required; graduate degree preferred 

Specialist Skills and Experience Required

Previous experience in a similar role 
Understanding of mobile technologies and tools such as iOS, Android, Sensor Tower, App Annie, ITunes Connect and others 
Previous experience in a digital marketing role
Business Intelligence literate
Excellent analytical skills and data savvy 
Strong Excel and web analytical skills 
Experience of managing large campaigns 
A strategic thinker with excellent communication skills 
Comfortable with processing and analysing extensive data sets 
Ability to see trends and patterns in data and conduct changes to performance based on it 
Excellent attention to details 
Ability to effectively multi task 
Proven analytical capability and deep understanding of BI or data analytics 
Strong understanding of digital advertising legislation and codes of practice