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About The Role

Role Purpose

The PPC Manager is responsible for the overall strategy for our brand and non-brand campaigns. This role will plan, deliver and evaluate the current and future PPC strategy to ensure we gain maximum penetration and ROI for the budget invested in these campaigns and channels.

The PPC Manager works in the marketing department and reports into the Senior Digital Manager who will be located in the Gibraltar office.

Key Responsibilities

  • Daily monitoring of all PPC sportsbook campaigns to ensure performance is optimised, utilising all available features and technologies whilst ensuring a high quality of delivery at all times, aiming to constantly improve in order to stay ahead of competitors.
  • Collaborate with our Head of Performance and centre of excellence team to ensure their campaign managers are fully engaged and have a clear view of our brand strategy and key KPIs.
  • Produce spend forecasts, FTD projections and budgets on a weekly, monthly and annual basis in line with the finance team’s ROI objectives.
  • Drive the analysis roadmap around attribution and ensure learnings taken from this research are inputted in our budgetary decisions.
  • Represent PPC performance in the brand tribe cycle and highlighting challenges and opportunities which exist in this area.
  • Be accountable for the implementation and analysis from the Neurostar Attribution tool and delivering any recommendations outputted from this tool.
  • Optimise keyword portfolio through A/B and multivariate testing with ad copy, landing pages, bidding strategies and negative keywords to maximise the ROI of our PPC investment.
  • Perform keyword research and ad copywriting in coordination with business objectives to optimise existing content and discover new opportunities.
  • Supply and present a clear and consolidated view on performance, including weekly and monthly reports for the Head of Marketing and the Marketing Director.
  • Liaise with our account manager at Google to ensure that we are utilising the latest innovations and research within Ladbrokes and Coral campaigns.
  • Manage and collaborate with our display teams to ensure that we gain maximum cut-through for the budget invested in both channels and that activity on both channels is complementary.
  • Take a stakeholder role in the on-site tracking tags, their benefits to the business and performance of these tags in the overall core product experience.
  • Work with the CRM team to ensure the on-boarding and early-lifecycle journeys for your campaigns are reducing churn and increasing the overall life-time value of the customers acquired through your campaigns.

Experience and Skills

  • Previous experience managing digital marketing campaigns either within an agency or on operator side
  • Experience of managing 3rd party digital marketing agencies
  • A strong knowledge of Adwords, Bing Ads, Double Click and DSPs such as Mediamath
  • Good working experience using Google Analytics
  • Ability to prioritise and manage multiple projects at once with strong project management skills
  • Ability to communicate with and influence people at all levels of the business
  • Ability to work to strict deadlines and in a pressurised environment